Valid Results, Inc.
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Oral Birth Control & Hormone Therapy Reports
Abnormal Uterine Bleeding/Global Endometrial Ablation Reports
Methodology of the Following Reports
The sample design specified a minimum of 100 qualified US participants to be selected randomly from a database of AMA certified Ob/Gyn’s. A random sample of N=100 yields parameter estimates at 95% confidence +/- 10% bound on the error of estimation. Upon completion of the SAQ, 20 of the participants were selected to participate in a follow-up depth interview conducted via the telephone.
Evaluating the Effectiveness of Sales Reps in Obstetrics / Gynecology
Gain insight into Ob/Gyn surgeons’ perceptions of sales reps from leading oral contraceptive companies as well as their overall effectiveness. This report includes a comparison of Barr, Berlex, Organon, Ortho McNeil, Pfizer, Warner Chilcott, Watson and Wyeth reps.
Improving the Efficiency of Training and Education Methods to Meet the Needs of Ob / Gyn Surgeons
Learn how Ob/Gyn surgeons prefer to learn about new products and which methods of training are most popular. Segmentation analysis provides the information required for increased efficiencies and success among targeted groups.
Investigating Dynamics of Brand Use Including Switching, Exclusive Use and Future Trends in Obstetrics / Gynecology
Discover the details associated with brand switching, adoption and exclusive use among Ob/Gyn surgeons. This report investigates surgeons prescribing multiple brands as well as the relationships among competitive brands. Explore the underlying factors explaining the dynamics.
What Considerations Shape Preferences in Obstetrics and Gynecology?
Validate your strategies for marketing to Ob/Gyn surgeons with an understanding of the considerations that shape their preferences. This report investigates segments within the obstetrics and gynecology market to provide insight into how they differ in the importance of various considerations.
Assessing the Strength of Associations Between GEA Brands and Their Manufacturer.
Uncover the strength of association between your company and a category of products, and compare these associations to your competitors. Ob/Gyn surgeons’ top of mind perceptions reveal which product category your company is most strongly associated with. Featured companies include: Barr, Berlex, Organon, Ortho McNeil, Pfizer, Warner Chilcott, Watson and Wyeth.
Insights into the Broad Positioning of Pharmaceutical Companies in the Obstetrics and Gynecology Market
Learn which companies are seen as traditional, up and coming, declining, cutting edge, flexible, professional and established. Segmentation analysis provides insight into the differences among various groups of Ob/Gyn surgeons.
How are the Performance of Oral Contraceptive Device and Hormone Therapy Manufacturers Perceived by Ob / Gyn Surgeons?
This report investigates Ob/Gyn surgeon’s perceptions of pharmaceutical companie’s performance in various areas. The included segmentation analysis provides you with an understanding of your customer’s perceptions regarding your company as well as your competitors. This report compares the perceived performance for Barr, Berlex, Organon, Ortho McNeil, Pfizer, Warner Chilcott, Watson and Wyeth.
Revealing Opportunities and Threats in Obstetrics and Gynecology Through Gap Analysis
Discover the opportunities for growth through an understanding of the gap between perceived importance and the performance of available therapies. Identify the strengths and weaknesses of leading companies including: Barr, Berlex, Organon, Ortho McNeil, Pfizer, Warner Chilcott, Watson and Wyeth.
