Valid Results, Inc.
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Birth Control Device Reports
Abnormal Uterine Bleeding/Global Endometrial Ablation Reports
Oral Birth Control/Hormone Therapy Reports
Methodology of the Following Reports
The sample design specified a minimum of 100 qualified US participants to be selected randomly from a database of AMA certified Ob/Gyn’s. A random sample of N=100 yields parameter estimates at 95% confidence +/- 10% bound on the error of estimation. Upon completion of the SAQ, 20 of the participants were selected to participate in a follow-up depth interview conducted via the telephone.
Where Are They Now? Understanding Obstetric & Gynecology Trends in the Use of Birth Control Devices
This Report encapsulates the current trends as well as expected trends of Ob/Gyn surgeons use of birth control devices. The results also summarize the various sites of care where Ob/Gyn’s are performing minimally invasive and open procedures for birth control. The featured devices include the following products: Mirena IUD (Berlex), Arm Implant (Wyeth Norplant), ParaGard (Barr Pharmaceuticals), NuvaRing (Organon), Implanon (Organon), Essure (Conceptus), Leas Shield (Yama), Filshie Clip (Cooper Surgical) and Falope Ring (Gyrus ACMI).
Treatment Characteristics of Obstetrics and Gynecology Surgeons Specializing in Birth Control Procedures
This report segments Ob/Gyn surgeons specializing in birth control procedures and compares their birth control treatment methods to other segments of Ob/Gyn’s. This report looks at the differences in patient requests for different types and brands of birth control as well as identifies the Ob/Gyn’s propensity to grant the requests of the patients.
Improving Birth Control Device Manufacturers’ Sales Rep Performance
This Report compares Ob/Gyn surgeons’ experience with and perceptions of sales rep visits from the following companies: Barr Pharmaceuticals, Berlex Labs, Conceptus, Cooper Surgical, Gyrus ACMI, Organon and Wyeth. This report also provides recommendations for sales reps to increase the value of the information they present as well as provides a position relative to that of their competitors. Sales Departments will find this information useful when attempting to validate the internal perception of their messaging with what their customers actually perceive.
Improving Professional Education Events for Ob/Gyn’s Specializing in Birth Control Procedures
This Report compares Ob/Gyn surgeons’ experience with and perceptions of professional education events from the following companies: Barr Pharmaceuticals, Berlex Labs, Conceptus, Cooper Surgical, Gyrus ACMI, Organon and Wyeth. This report also provides recommendations for professional education coordinators to increase the value of the information they present as well as provides a position relative to that of their competitors. Professional Education Managers will find this information useful when attempting to validate the internal perceptions of their messaging with what their customers actually perceive.
Improving the Efficiency of Training and Education Methods to Better Meet the Needs of Ob/Gyn Surgeons
This report identifies the preferences for education and training among Ob/Gyn surgeons specializing in birth control devices and procedures. The information is useful for manufacturers interested in targeting Ob/Gyn surgeons who are their best customers based on procedural volume. Effectively informing and training surgeons based on their preferences is an integral component to retaining customers as well as increasing efficiency.
Market Dynamics - Identify Adoption, Switching and Cross Use Trends Among Ob/Gyn’s in the Birth Control Device Market
This report analyzes the adoption, switching and cross use among Ob/Gyn surgeons in use of birth control devices. Birth control manufacturers will find this information useful in understanding the direction this market is headed. Understanding the trends in this area helps companies to identify the opportunities the market is presenting as well as mitigating possible threats.
How is the Performance of Contraceptive Device Manufacturers Perceived by Ob/Gyn surgeons?
This report provides an in-depth measurement and the relative importance of the following criteria in evaluating the performance of contraceptive device manufacturers: Product quality, Pricing, Innovation, Training/Continuing education, Sales reps, Surgeon support/Customer service, Clinical data, Business assistance (marketing, advertising), Breadth of product line and Product value. The report also provides strategies to contraceptive device manufacturers to boost customer loyalty by providing recommendations for sales and marketing on which product and organizational characteristics to emphasize. The following manufacturers are included in this study: Barr Pharmaceuticals, Berlex Labs, Conceptus, Cooper Surgical, Gyrus ACMI, Organon and Wyeth.
Gap Analysis - Opportunities and Threats in the Contraceptive Device Market
This report identifies opportunities in the birth control device market. The following companies are featured in the study: Barr Pharmaceuticals, Berlex Labs, Conceptus, Cooper Surgical, Gyrus ACMI, Organon and Wyeth. This report identifies the opportunities by looking at the importance Ob/Gyn surgeons place on various treatment options, the overall performance of current alternatives and the relative importance of the featured products.
