Opportunity / Positioning Studies

Positioning and opportunity studies are designed to determine your company’s or product’s current market position, as well as to identify the best opportunities based on the perceptions of the market. Similar to a customer satisfaction study, data collection is expanded to a sample that includes both your customers and also your competitors’ customers. The focus of the study can be product, service, personnel or image related.

Benefits

Identify opportunities for growth by revealing unmet needs and exposing your competitors’ vulnerabilities

Protect your competitive advantages by identifying your company’s perceived weaknesses

Increase customer retention by identifying your competitive strengths and learning what measures are needed to capitalize on those strengths

Determine the effectiveness of your marketing campaigns in changing perceptions of your products, services or image

 

Valid Results utilizes a variety of measurement designs coupled with innovative and powerful analytical methodologies to identify market opportunities. In addition to identifying competitive strengths and threats to your business, in-depth analyses provide the framework for sales and marketing strategies.

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If you want to know what's happening in the market, ask the market. Japanese Proverb