Concept Testing & Evaluation

Concept testing and evaluation studies are used to determine the appeal of new products and services, as well to measure the appeal of changes to existing products and services. A properly designed and conducted evaluation study provides companies with direct market feedback on a product’s potential and the characteristics can add or detract from their potential. For companies that depend on data for their decisions, testing and evaluation research is a critical part of the process.

Benefits

Determine the potential for new products and services

Quantify the value of specific product features and prioritize accordingly

Develop marketing inputs for positioning, communications and advertising strategies

Forecast market adoption rates and provides iterative scenario/simulated forecasting

 

Valid Results excels in the construction and implementation of experimental designs to ensure rigor in your testing and evaluation project. Our experience includes surgeons, physicians and patients in both domestic and international markets. We have developed financial projections for: new products, modifications to existing products, product concepts, new services and technologies.

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If you want to know what's happening in the market, ask the market. Japanese Proverb