ATU / Share / Penetration

Share and penetration studies provide companies with information on the market’s awareness and use of products and/or companies. These studies can provide additional depth to usage and share estimates by identifying specific behaviors of a targeted market such as exclusive use and cross-use of competitive products, as well as product switching dynamics.

Benefits

Provides an objective and defensible estimate of awareness, trial and usage of specific products or companies

Gain insight into penetration and share

ATU studies can be a stand alone project or combined with other research objectives. For many studies, ATU measurement provides a foundation for additional research and analysis

 

Often the value of an ATU study is more of a function of the sample obtained than the measurement or analyses. Valid Results maintains complete control of all recruiting and sampling in domestic studies and does not outsource this critical component. Random samples, adequate sampling frames and fair incentives ensure the quality of your sample and the accuracy of your results.

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If you want to know what's happening in the market, ask the market. Japanese Proverb